Orange County Business Journal
Hotel Menage to Rebrand as Sheraton
By Paul Hughes
The Hotel Menage in Anaheim plans to rebrand as a Four Points by Sheraton, industry sources said.
The plan includes renovations of the hotel’s 255 rooms expected to begin in the fall and continue into early 2017.
La Casa Anaheim Resort LLC, an affiliate of Casa Resorts Inc. in Laguna Beach, sold the Menage to Taiwan investor Kitty Lo last August for $34.2 million. Partners Richard Ham, Takao Shinomiya and Christopher Keller bought the hotel in 2006 for $22.5 million.
The hotel had been a Holiday Inn prior to the purchase. Casa renovated rooms and created an environment that catered to families and visitors to Disneyland Resort, a mile from Menage.
Ham said at the time Casa sold it, “We marketed it well and have some very loyal customers.”
Calls to the hotel’s new owner and her company’s chief executive weren’t returned.
“Due to all the new hotels coming into the marketplace, they might feel they need a national reservation system,” said Alan Reay, chief executive of Irvine hotel broker Atlas Hospitality Group.
Menage bookings are already available on the Starwood system under its current name.
The Sheraton chain is owned by Stamford, Conn.-based Starwood Hotels & Resorts Worldwide Inc. Marriott Corp. in Bethesda, Md., pending its $13.6 billion purchase of Starwood, will form a company with 30 hotel brands and more than 1 million rooms.