The Market Leader in California Hotel Sales

Brokerage

Our experienced and knowledgeable brokerage team achieves optimum results through our cooperative team effort approach.

Advisory

We offer advisory services that allow hotel professionals to make informed, critical decisions regarding asset management.

Hotel Loan Sales

Our loan sale/structure financial advisory team has a proven trade record with providing customized solutions for complex structured transactions.

Private Loans

Allow our specialists to provide you with a direct and reliable source of funding for your collateral-based real estate transaction.

Expert Witness

Atlas Hospitality Group President Alan X. Reay is an expert witnes available to consult and testify on your behalf.

About us

about

Since 1997, Atlas Hospitality has specialized in the sale of California hotels, selling more hotels in the state than any other brokerage firm. By concentrating exclusively on California hotels, we are able to provide in-depth, first-hand knowledge and analysis of local market conditions and regulations, far exceeding the capabilities of national firms.

With unrivaled market knowledge and experience, the multinational staff at Atlas Hospitality Group provides professional service that adds value to transactions and ensures their successful completion.

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Testimonials

Nick Heekin

Senior Vice President

Atlas Hospitality is truly a first class operation. Our firm has dealt with countless brokerages across the country and Atlas is a “diamond in the rough.” The staff was professional and active throughout the entire process including assisting with various “closing” nuances specific to California. The team was engaged, professional, and ensured a smooth transaction. I only wish they had offices in other states we do business in.

Linda A. Humes

SELLER

Justin Myers is one of the most knowledgable people when it comes to sales and marketing skills.

My business partner, Dale Johnson and I had nothing but exceptionally fine dealings with him and with Atlas Hospitality Group over the past year. All deadlines were met. Changes were carried out quickly and professionally. He is focused, responsible and enthusiastic. We were more than pleased with his broad experience and with our outcome.

Charles D. McDermid

MANAGING MEMBER

Justin Myers at Atlas Hospitality brokered our sale of the Holiday Inn Express & Suites in El Dorado Hills, California earlier this month. We were very pleased with Justin and his ability to navigate this transaction through rather complex circumstances to the satisfaction of all parties involved – the buyer, the seller, and the 1031 tax exchange. It was a win-win-win for everyone.

Carolyn Fried

SENIOR INVESTMENT COUNSEL

Alan has a heightened sense of integrity, a rarity in the real estate market. You can be sure that he will not advise you to invest in something just to make a commission I only wish he had been my agent when I made a purchase. It would have spared me much aggravation and financial loss.

Lukhbir Gill

PRESIDENT/CEO

I would not hesitate to use Justin again, or to recommend Atlas Hospitality Group. I look forward to many more deals together in the future.

Dean Wanless

MANAGING PARTNER

The speed, number of offers and ease of the transaction took us all by surprise. Robert and your team at Atlas got us the top price at our terms for our property and when all is said and done, that’s what it’s all about.

Larry Rogers

From start to finish, you handled the process very professionally… You were able to generate multiple offers ahead of schedule, and successfully closed the transaction with no renegotiation from the buyer.

Nancy L. Blair

VICE PRESIDENT

He exhibits the highest of ethics and I can truly state that Alan Reay is one of the best if not the best and most effective broker with whom I have worked.

Hasmukh (H.P.) Rama

JHM ENTERPRISES, INC.

I know that you have worked hard on this transaction and I would give you an ‘A’ for it. I surely will miss calling you everyday.

Ashok Israni

PRESIDENT

We have now closed seven hotel deals together and I have always been very impressed with your professionalism and hard work.

Blair Mercer

We want to officially thank you for your efforts in selling our Ridgecrest hotel assets. The properties are certainly not prime properties and the location provided an even greater challenge. Your persistence in attempting to locate a qualified purchaser that would close quickly did pay off, and we were able to receive a significant amount more for the properties than we had anticipated.

Doane Liu

VICE PRESIDENT

Mr. Reay is uniquely positioned as an expert in the hospitality segment, and his thorough knowledge of the hotel industry has been invaluable in identifying a qualified buyer. I have the utmost respect and admiration for Alan’s abilities and would eagerly look forward to working with him again.

Scott Dawson

VICE PRESIDENT

I am writing to tell you how impressed I am with your service in the marketing, sale and close of the Jamaica Bay Inn. I am convinced that we did in fact close this sale at the highest price possible.

Drs. Nadine & Jerry Levinson

OWNERS

In less than 10 days you negotiated an offer on our behalf and then helped us conduct the due diligence necessary to close such a transaction. Many thanks again. I can strongly recommend you and your company for anyone who wants to sell or buy a hotel.

Kiran D. Patel

BUYER/SELLER

I would especially like to thank you for your skillful mediation of what was at times heated and tense negotiations. When unforeseen problems arose, you were able to keep both parties at the table and arrange a fair and equitable remedy. Congratulations on the first of what I am sure will be many transactions that we will close together.

BWRI Hospitality LLC.

BUYERS

Their assistance and guidance gave me assurance that I was purchasing the properties that I desired. I commend Atlas for their high moral standards and performing their duties so efficiently.

Judy Maxwell Hoffman

PRESIDENT

We engaged Atlas Hospitality to sell a portfolio of five hotels.  Alan and his team were extremely responsive, professional, efficient and effective.  The end result was that we sold the hotels for more than we anticipated.

Ken B.

OWNER

I cannot recommend Alan Reay and The Atlas Hospitality Group enough. The company’s team  has deep hotel asset and market knowledge, coupled with sophisticated deal expertise.  The firm operates with a high degree of integrity, which is critical when making important investment decisions.

Suzanne M.

SENIOR MANAGING DIRECTOR

I cannot recommend Alan Reay and The Atlas Hospitality Group enough. The company’s team  has deep hotel asset and market knowledge, coupled with sophisticated deal expertise.  The firm operates with a high degree of integrity, which is critical when making important investment decisions.

Derek E.

PRESIDENT

The depth of market knowledge and accuracy of valuation feedback has been invaluable to our bank and has saved us both time and money in numerous circumstances. We choose to work with Atlas because they focus on a targeted market  and simply know that space better than anyone else. They have done outstanding work for us by selling hotel assets for us in a timely and efficient manner through hard work and in-depth market knowledge.

Atlas in the press

Developer BPM defaults on $127M loan tied to Anaheim’s Viv Hotel

326-key hospitality property stands about a mile from Disneyland and opened in 2020 By Isabella Farr |NOV 20, 2023, 5:00 PM BPM Real Estate Group has defaulted on a $127 million loan tied to an Anaheim hotel project, The Real Deal has learned.  BPM, based in Portland, used the loan to build the 12-story, 326-key Viv Hotel at 1601 South Anaheim Boulevard. But as of Nov. 1, BPM owed about $145 million under ...
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San Jose hotel is poised to benefit from SJSU student housing deal

Signia Hilton plans new restaurant, lounge, other other amenities at downtown San Jose hotel By GEORGE AVALOS | gavalos@bayareanewsgroup.com | Bay Area News GroupPUBLISHED: November 20, 2023 at 11:20 a.m. | UPDATED: November 20, 2023 at 1:34 p.m. SAN JOSE — A landmark downtown San Jose hotel is poisedto benefit from the sale of one of its two towers for San Jose State Universitystudent housing — and a new restaurant, ...
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Is San Francisco a challenge or opportunity for hotel investors?

By Nellie Day | Nov 20, 2023 8:00am There are many who would argue that San Francisco’s facing an image problem. Alan X. Reay, president of Newport Beach, Calif.-based Atlas Hospitality Group, which specializes in the sale of California hotels, would be one of them. “The city has to completely change the perception of the rampant crime and homelessness,” he says. “It has been covered extensively in the press and on TV, ...
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