The Market Leader in California Hotel Sales

Brokerage

Our experienced and knowledgeable brokerage team achieves optimum results through our cooperative team effort approach.

Advisory

We offer advisory services that allow hotel professionals to make informed, critical decisions regarding asset management.

Hotel Loan Sales

Our loan sale/structure financial advisory team has a proven trade record with providing customized solutions for complex structured transactions.

Private Loans

Allow our specialists to provide you with a direct and reliable source of funding for your collateral-based real estate transaction.

Expert Witness

Atlas Hospitality Group President Alan X. Reay is an expert witnes available to consult and testify on your behalf.

About us

about

Since 1997, Atlas Hospitality has specialized in the sale of California hotels, selling more hotels in the state than any other brokerage firm. By concentrating exclusively on California hotels, we are able to provide in-depth, first-hand knowledge and analysis of local market conditions and regulations, far exceeding the capabilities of national firms.

With unrivaled market knowledge and experience, the multinational staff at Atlas Hospitality Group provides professional service that adds value to transactions and ensures their successful completion.

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Testimonials

Nick Heekin

Senior Vice President

Atlas Hospitality is truly a first class operation. Our firm has dealt with countless brokerages across the country and Atlas is a “diamond in the rough.” The staff was professional and active throughout the entire process including assisting with various “closing” nuances specific to California. The team was engaged, professional, and ensured a smooth transaction. I only wish they had offices in other states we do business in.

Linda A. Humes

SELLER

Justin Myers is one of the most knowledgable people when it comes to sales and marketing skills.

My business partner, Dale Johnson and I had nothing but exceptionally fine dealings with him and with Atlas Hospitality Group over the past year. All deadlines were met. Changes were carried out quickly and professionally. He is focused, responsible and enthusiastic. We were more than pleased with his broad experience and with our outcome.

Charles D. McDermid

MANAGING MEMBER

Justin Myers at Atlas Hospitality brokered our sale of the Holiday Inn Express & Suites in El Dorado Hills, California earlier this month. We were very pleased with Justin and his ability to navigate this transaction through rather complex circumstances to the satisfaction of all parties involved – the buyer, the seller, and the 1031 tax exchange. It was a win-win-win for everyone.

Carolyn Fried

SENIOR INVESTMENT COUNSEL

Alan has a heightened sense of integrity, a rarity in the real estate market. You can be sure that he will not advise you to invest in something just to make a commission I only wish he had been my agent when I made a purchase. It would have spared me much aggravation and financial loss.

Lukhbir Gill

PRESIDENT/CEO

I would not hesitate to use Justin again, or to recommend Atlas Hospitality Group. I look forward to many more deals together in the future.

Dean Wanless

MANAGING PARTNER

The speed, number of offers and ease of the transaction took us all by surprise. Robert and your team at Atlas got us the top price at our terms for our property and when all is said and done, that’s what it’s all about.

Larry Rogers

From start to finish, you handled the process very professionally… You were able to generate multiple offers ahead of schedule, and successfully closed the transaction with no renegotiation from the buyer.

Nancy L. Blair

VICE PRESIDENT

He exhibits the highest of ethics and I can truly state that Alan Reay is one of the best if not the best and most effective broker with whom I have worked.

Hasmukh (H.P.) Rama

JHM ENTERPRISES, INC.

I know that you have worked hard on this transaction and I would give you an ‘A’ for it. I surely will miss calling you everyday.

Ashok Israni

PRESIDENT

We have now closed seven hotel deals together and I have always been very impressed with your professionalism and hard work.

Blair Mercer

We want to officially thank you for your efforts in selling our Ridgecrest hotel assets. The properties are certainly not prime properties and the location provided an even greater challenge. Your persistence in attempting to locate a qualified purchaser that would close quickly did pay off, and we were able to receive a significant amount more for the properties than we had anticipated.

Doane Liu

VICE PRESIDENT

Mr. Reay is uniquely positioned as an expert in the hospitality segment, and his thorough knowledge of the hotel industry has been invaluable in identifying a qualified buyer. I have the utmost respect and admiration for Alan’s abilities and would eagerly look forward to working with him again.

Scott Dawson

VICE PRESIDENT

I am writing to tell you how impressed I am with your service in the marketing, sale and close of the Jamaica Bay Inn. I am convinced that we did in fact close this sale at the highest price possible.

Drs. Nadine & Jerry Levinson

OWNERS

In less than 10 days you negotiated an offer on our behalf and then helped us conduct the due diligence necessary to close such a transaction. Many thanks again. I can strongly recommend you and your company for anyone who wants to sell or buy a hotel.

Kiran D. Patel

BUYER/SELLER

I would especially like to thank you for your skillful mediation of what was at times heated and tense negotiations. When unforeseen problems arose, you were able to keep both parties at the table and arrange a fair and equitable remedy. Congratulations on the first of what I am sure will be many transactions that we will close together.

BWRI Hospitality LLC.

BUYERS

Their assistance and guidance gave me assurance that I was purchasing the properties that I desired. I commend Atlas for their high moral standards and performing their duties so efficiently.

Judy Maxwell Hoffman

PRESIDENT

We engaged Atlas Hospitality to sell a portfolio of five hotels.  Alan and his team were extremely responsive, professional, efficient and effective.  The end result was that we sold the hotels for more than we anticipated.

Ken B.

OWNER

I cannot recommend Alan Reay and The Atlas Hospitality Group enough. The company’s team  has deep hotel asset and market knowledge, coupled with sophisticated deal expertise.  The firm operates with a high degree of integrity, which is critical when making important investment decisions.

Suzanne M.

SENIOR MANAGING DIRECTOR

I cannot recommend Alan Reay and The Atlas Hospitality Group enough. The company’s team  has deep hotel asset and market knowledge, coupled with sophisticated deal expertise.  The firm operates with a high degree of integrity, which is critical when making important investment decisions.

Derek E.

PRESIDENT

The depth of market knowledge and accuracy of valuation feedback has been invaluable to our bank and has saved us both time and money in numerous circumstances. We choose to work with Atlas because they focus on a targeted market  and simply know that space better than anyone else. They have done outstanding work for us by selling hotel assets for us in a timely and efficient manner through hard work and in-depth market knowledge.

Atlas in the press

REAL ESTATEHOSPITALITY REAL ESTATE

Hotel Sales Sustained a Dismal 2023 BY BRYNN SHAFFER | FEBRUARY 19, 2024 California hotel sales plummeted last year, according to Atlas Hospitality Group, which recently released its 2023 end-of-year hotel sales survey. “The big jump-out is the dramatic or steep decline in number of transactions and dollar volume,” said Alan Reay, president of Atlas Hospitality Group, who’s been tracking California hotel sales for more than 20 years. “This is the steepest ...
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Bullish Los Angeles beckons hotel investors

BY STEFANI C. O'CONNOR | FEBRUARY 13, 2024 Politics, economics, taxes, lending environment shape lodging landscape in the City of Angels. LOS ANGELES — As a city bullish on enhancing itself as a tourist mecca — ostensibly to ensure its lodging base flourishes—Los Angeles as a destination for hotel investors presents more as a mix of select opportunities and potential red flags. On one hand, market confidence-builders include a phased [ongoing] $30 ...
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Hotel Sales Are Still Diving in California

Investors are not in a hospitable mood as trade value drops by 56%. By Jack Rogers | February 15, 2024 at 06:53 AM Investment sales in hotels plunged by more than 56% in California in 2023 as investors kept their powder dry waiting for better market conditions—the steepest cliff-dive for the hospitality sector in the Golden State since the global financial crisis. Hotel transactions in California totaled $3.76B last year, less than half ...
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