Atlas in the news

The price buyers paid per hotel room, though, shot up, a positive sign for the San Diego County hotel market By Lori Weisberg | lori.weisberg@sduniontribune.com | The San Diego Union-Tribune PUBLISHED: February 13, 2026 at 6:00 AM PST San Diego County’s hotel real estate market slumped a bit last year, as measured by the number of transactions and overall dollar volume, which both declined, compared to a year earlier. The good news, though, is that the median price paid per room for the 17 hotels that sold in 2025 jumped more than 20%. That’s due in part to the county’s single largest hotel transaction — the 340-room Embassy Suites La Jolla. A newly released report on 2025 hotel sales statewide shows San Diego County was something of an outlier. Taken as a whole, California hotel sales rose more than 4% compared to 2024, while the dollar volume of those transactions shot up 22%. But unlike in San Diego, the median price paid per room in California slipped 7%. Statewide, only three counties — Alameda, Fresno and San Francisco — saw bigger percent increases than San Diego in the median price per room, reported Atlas Hospitality Group, an Orange County-based brokerage firm that tracks the California…

Lodging market remains in tough shape years after coronavirus shutdowns ended By George Avalos | gavalos@bayareanewsgroup.com | Bay Area News Group PUBLISHED: February 10, 2026 at 10:53 AM PST | UPDATED: February 10, 2026 at 1:14 PM PST SAN JOSE — As hotel values in 2025 rose in Southern California, a slump in Northern California showed a decline that suggests the market remains weighed down by a host of economic maladies, a new report shows. Per-room prices for hotel purchases fell in California primarily due to weaknesses in the Bay Area market, Atlas Hospitality Group reported in its annual survey of hotel sales activity. “Deal-making stayed difficult,” stated the report, which was prepared by Atlas Hospitality Group President Alan Reay. In 2025, California hotels were bought at a median price per room of $138,409, down 7.3% from a median per-room price of $149,222 in 2024, according to Irvine-based Atlas Hospitality. Northern California hotel deals produced a median price per room of $109,243, Atlas Hospitality reported. That was down 14.8% from $128,181 in 2024. Southern California hotel purchases fetched a per-room median price of $171,642, 10.8% higher than the $154,958 price in 2024, Atlas Hospitality reported. “Financing costs, operating expense pressure (labor and insurance), and seller price resistance kept transactions…

Refinancing costs, cash flow problems mean owners have fewer options By Bryan Wroten | CoStar News | February 5, 2026 | 6:30 AM The hotel deals pace picked up in California during the second half of 2025, driven in large part by distressed sales. The California Hotel Sales Survey 2025 Year End from Atlas Hospitality Group reported 259 individual hotel sales, a 4.4% year-over-year increase. Total dollar volume amounted to nearly $4.1 billion, a 22% year-over-year increase, but the median price per room fell by 7.2% to $138,000. The company’s mid-year survey reported a 7.4% year-over-year drop in individual sales. Distress was a significant factor in the increased number of deals this year, Atlas President Alan Reay said. For example, the Parc 55 and Hilton Union Square hotels in San Francisco sold at a deep discount to their prior valuations. Many lenders were likely trying to get some of the stressed properties off their balance sheets before the end of the year, leading to higher transaction and dollar volumes. Along with the San Francisco properties, there are motivated sellers, such as Ashford Hospitality Trust and other publicly traded hotel real estate investment trusts, that were able to sell at “market pricing,” he said. The state may actually have a record number…

Bay Area hotel market has yet to recover from post-coronavirus maladies By George Avalos | gavalos@bayareanewsgroup.com | Bay Area News Group PUBLISHED: January 15, 2026 at 8:19 AM PST | UPDATED: January 15, 2026 at 8:24 AM PST Construction of hotels has plunged in the Bay Area, a nosedive that was unleashed by stubborn problems for hotel financing and elevated construction costs, a new report from Atlas Hospitality Group shows. An estimated 15 hotels with an aggregate 1,610 rooms were under construction in the Bay Area during 2025, representing a sharp decline from the equivalent totals in 2024, according to the report from Atlas Hospitality. This news organization derived the totals from figures that Atlas Hospitality compiled for its report. “Financing friction and elevated construction costs are still limiting new starts,” Alan Reay, president of Atlas Hospitality Group, wrote in the company’s report. The number of hotels under construction in the Bay Area fell 28.6%, while the number of hotel rooms under construction in the region dropped 34.3%, an analysis of the Atlas Hospitality figures shows. An estimated 21 hotels with an aggregate total of 2,452 rooms were under construction in the nine-county region in 2024, according to the Atlas Hospitality report. The decline in hotel construction activity…

The 340-room, all-suites hotel was built in 1987 and is steps from the neighboring Westfield UTC mall By Lori Weisberg | lori.weisberg@sduniontribune.com | The San Diego Union-Tribune PUBLISHED: January 13, 2026 at 6:00 AM PST | UPDATED: January 13, 2026 at 10:05 AM PST The Embassy Suites by Hilton San Diego La Jolla has been sold to a Los Angeles-based investment company for $111 million — slightly more than half the price of just four years ago. The sale of the 340-room all-suites property, located across from the Westfield UTC, marks the highest-priced San Diego County hotel transaction of 2025, despite what appears to be a deeply discounted price, according to the brokerage firm Atlas Hospitality Group. Selling the hotel was BioMed Realty, a San Diego firm that is focused more on the life science and technology industries, although BioMed is owned by Blackstone, a mammoth private equity firm that does invest in hotels. The Embassy Suites is located close to the i3 life science and technology complex in the UTC area that is owned by BioMed and was formerly leased to Illumina. In a statement provided Monday by a BioMed spokesperson, the firm said that the property was originally acquired “as a redevelopment opportunity. Given the…

 CoStar  January, 13 2026 California experienced a notable increase in hotel openings in 2025, but industry reports indicate a significant slowdown in new hotel development projects due to rising construction costs and other barriers, suggesting the trend of increased openings may not continue. Increase in Hotel Openings Driven by Past Projects California saw 50 new hotels with 7,100 rooms open in 2025, representing a 43% increase compared to 2024, according to Atlas Hospitality Group’s California Development Survey 2025 Year End. However, this increase largely reflects projects that were already near completion in previous years rather than a surge in new developments. The mid-year survey showed 36 hotels opened in the first half of 2025, a 64% year-over-year increase, with 5,369 rooms—an increase of 135% compared to the prior year. A significant portion of this growth was due to the opening of the 1,600-room Gaylord Pacific Resort & Convention Center in Chula Vista in May. Excluding this project, 35 hotels with 3,769 rooms opened in the first half, compared with 15 hotels with 3,331 rooms in the second half. Atlas Hospitality Group President Alan Reay noted that the scale of the Gaylord project skewed the overall numbers, as it is comparable to…

The opening of the 1,600-room Gaylord Pacific Resort helped boost new development numbers for both San Diego County and the state as a whole By Lori Weisberg | lori.weisberg@sduniontribune.com | The San Diego Union-Tribune PUBLISHED: January 9, 2026 at 6:00 AM PST | UPDATED: January 9, 2026 at 1:24 PM PST Even as hotel development slowed across the state, San Diego County saw a surge in hotel openings in 2025, driven by the debut of the 1,600-room Gaylord Pacific Resort in Chula Vista. The Gaylord hotel is so large that it almost singlehandedly helped boost statewide hotel real estate performance last year. The megaproject effectively made California totals look especially strong, despite relatively modest levels of new hotel room supply in severalother counties, reports Atlas Hospitality Group, which released its year-end development report on Thursday.https://datawrapper.dwcdn.net/ckcXp/1/ Statewide, 50 hotel projects accounting for 7,100 rooms debuted in 2025, compared with 35 properties consisting of nearly 3,800 rooms a year earlier. The contrast was even more marked in San Diego County, where a total of five hotels accounting for 2,034 rooms opened last year, compared with just a single 179-room property opening in 2024, reported Atlas, an Orange County-based brokerage and advisory firm specializing in hotel properties. Besides the Gaylord…

High cost of construction labor, materials an obstacle By Bryan Wroten | CoStar News | January 9, 2026 | 6:33 AM California saw a year-over-year increase in new hotel openings in 2025, but that’s a reflection of the projects nearing the finish line last year and not a sign of a new trend. Atlas Hospitality Group’s California Development Survey 2025 Year End reports 50 new hotels with 7,100 rooms opened last year, a 43% increase compared to the number of hotels that opened in 2024. But some context is necessary. The mid-year survey found 36 hotels opened in California in the first six months of 2025, a 64% year-over-year increase. The number of hotel rooms that opened was 5,369, a 135% increase. That gives the impression that openings significantly slowed in the second half of the year, but the 1,600-key Gaylord Pacific Resort & Convention Center opened in May in Chula Vista. Excluding the Gaylord opening, 35 hotels opened with 3,769 rooms in the first half of the year compared to 15 hotels with 3,331 rooms in the second half. “To have a project that size, I mean, that could equate to 10 hotels,” Atlas President Alan Reay said. “That definitely threw it off.” The…