The Orange County Register
02/25/16

Pacifica Hotels Purchases Resort in Cambria
By Hannah Madans

http://www.ocregister.com/articles/pacifica-705718-hotel-resort.html

Irvine-based Pacifica Hotels has acquired the San Simeon Pines Seaside Resort in Cambria for an undisclosed sum.

San Simeon Pines is located in central California near Hearst Castle and local wineries. The resort includes a private beach trail.

The 9-acre resort has 60 guest rooms, a solar heated pool and is just steps from Moonstone Beach. It was originally built in 1959.

Adam Marquis, executive vice president of Pacifica, said there will be guest room renovations in the spring.

Alan Reay, president of Irvine-based real estate firm Atlas Hospitality Group said he expected Pacifica to “do a massive upgrade.” The group, he said, “controls most of the hotel product on Moonstone Beach in Cambria.”

It’s been a busy year for Pacifica. In January the group acquired The Milner Hotel in downtown Los Angeles for an undisclosed price.

Reay said the hotel would likely undergo major renovations and be converted to Pacifica’s Wayfarer brand. Wayfarer offers both hotel-style and dorm-style rooms with common areas. There is a Wayfarer in Santa Barbara.

Pacifica owns and operates six properties on Cambria’s Moonstone Beach and a total of 34 hotels. The hospitality group was created in January 1993 as a branch of real estate developer West Financial Corp.

In 2015, around $1.4 billion was spent on hotel purchases in Orange County, according to Atlas Hospitality.