2023 Development Update: Los Angeles
2023 Development Update: Los Angeles
Revamped icons and bold newcomers help shape LA’s hospitality renaissance
Words by: Will Speros • Photos by Sam Frost, Caylon Hackwith, and the Ingalls
Although 2022 saw rising costs lead to a slowdown in Los Angeles hotel development, Atlas Hospitality Group reports, the city still closed the year with the third-biggest hotel construction pipeline in the U.S. According to Lodging Econometrics, LA entered 2023 with 122 projects and 19,419 guestrooms in the pipeline, and also held the second-highest number of projects in early planning at 61. Indeed, the market is no match for a destination that senior vice president Bruce Ford says is experiencing “a big wave of renovation and conversion activity.”
Here, we explore a few of these newcomers, from revamps of existing icons to new-builds changing the LA skyline.
One particular city landmark, the Georgian, is newly reborn following an acquisition by hospitality development company BLVD. The local office of architecture and design practice Fettle was tapped to set a new course for the future of Santa Monica’s First Lady. “The idea was really to restore the building to her former and deserved glory, not necessarily by going back in time but more so by understanding how an Art Deco building right on the shoreline in Santa Monica would look and feel in a modern world,” says Fettle cofounder Tom Parker. “Our aim was to create a strong sense of nostalgia.”
Zestful hues of blue and deep red perpetuate the influence of Cuba’s Art Deco movement across the 84-room property. Eclectic and sophisticated colors animate the bar and restaurant, while more subtle details like custom patterns on the entryway floor and millwork and tile flourishes infuse a nuanced playfulness. “We chose a palette of numerous, slightly quieter tones for the interior architecture and then layered this with more punch and pattern in the fabric and furniture schemes,” Parker adds. “The result here is intended to be very layered and homely but also quite exciting.”
More contemporary muses—like the cinematography of Wes Anderson and the aspirational lifestyles captured in the photographs of Slim Aarons—further steered the redesign. “Our goal for the Georgian was to extend the legacy of an icon. Obviously with such an irreplaceable building and location, that comes with serious responsibility,” says BLVD cofounder and president Nicolo Rusconi. “We’re confident that each of these crucial elements of the hospitality experience will translate to a hotel that is timeless, transcends trends, and acts as inspiration for the next era of boutique and lifestyle hospitality.”
Palihouse West Hollywood
The eclectic 95-room property reflects the brand’s signature California quirkiness as well as an elevated European influence defined by an unexpected medley of pattern and texture. “I want it to feel layered and I also don’t want to make them too pretty,” Brosh says. “I try to create some reverence, even if it’s very bespoke.” Public spaces pop with eccentricities ranging from wallpapered ceilings and custom millwork in the café and lounge to custom tiles and a Moroccan aesthetic on the patio. Generously sized guestrooms and suites recall pied-à-terres with a warm backdrop of earthy shades.
Conrad Los Angeles
Deviating from maximalist narratives of neighboring projects, the Conrad Los Angeles—designed by London-based Tara Bernerd & Partners—is an exercise in restrained opulence. Spread across 28 stories, the tony 305-room luxury hotel commands the throne of an entire city block in the Grand Ave Arts District alongside a sunlit stretch of public attractions. “With the hotel’s enviable location in Los Angeles, we wanted to blur the lines between indoors and outdoors throughout the public spaces,” Tara Bernerd says. “We have used strong, bold finishes such as the ceppo stone that dresses the lift core, then played this off against softer more sumptuous fabrics.”
The expansive 10th floor functions as the nucleus of the hotel, comprising reception, bars, restaurants, and a pool deck lined with cabanas. Like all projects in the Tara Bernerd portfolio, art is a vital influence. Influences of the West Coast Modernist movement pervade the interiors, manifesting in fluted tiles that wrap lobby columns and midcentury-style focal points in the pre-dining bar. “Elsewhere the influences are more subtle,” Bernerd adds, “such as the bespoke rugs that are featured throughout the hotel, or the choice of stone finish used on the bar in the grill.” Visceral elements like the undulating ceilings of the lobby are more overt, nodding to the genius of Frank Gehry, who designed the Grand LA complex the hotel calls home.
Another showcase for California art, Soho House expanded its LA footprint with Holloway House in West Hollywood. Like the Conrad, LA’s artistic legacy guided the design, which echoes the color blocking and strong geometries of midcentury artists. “We drew inspiration from the Southern California landscape and LA’s arts and cultural history,” says Candace Hickman, lead designer for Soho House. “The 1950s and ’60s was a time when renowned artists like David Hockney and Ed Ruscha, among others, flocked to LA because of the city’s natural beauty and burgeoning art scene.”
Textural tapestries and surfaces from marble to velvet reflect the hotel’s muses, while artwork from local creatives all under the age of 40 instill an invigorating sense of place. “We really wanted to lean into locally inspired elements and details for this House,” Hickman adds. Dark wood paneling balances out bolder details like mint terrazzo floors or the intricate patterns of carpets in spaces like the library or sitting room. Each of the 34 bedrooms channel the eccentricities and warmth of the public spaces with midcentury-style furniture, aged wood, and woven tapestries.