The Market Leader in California Hotel Sales

Brokerage

Our experienced and knowledgeable brokerage team achieves optimum results through our cooperative team effort approach.

Advisory

We offer advisory services that allow hotel professionals to make informed, critical decisions regarding asset management.

Hotel Loan Sales

Our loan sale/structure financial advisory team has a proven trade record with providing customized solutions for complex structured transactions.

Private Loans

Allow our specialists to provide you with a direct and reliable source of funding for your collateral-based real estate transaction.

Expert Witness

Atlas Hospitality Group President Alan X. Reay is an expert witnes available to consult and testify on your behalf.

About us

about

Since 1997, Atlas Hospitality has specialized in the sale of California hotels, selling more hotels in the state than any other brokerage firm. By concentrating exclusively on California hotels, we are able to provide in-depth, first-hand knowledge and analysis of local market conditions and regulations, far exceeding the capabilities of national firms.

With unrivaled market knowledge and experience, the multinational staff at Atlas Hospitality Group provides professional service that adds value to transactions and ensures their successful completion.

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Testimonials

Nick Heekin

Senior Vice President

Atlas Hospitality is truly a first class operation. Our firm has dealt with countless brokerages across the country and Atlas is a “diamond in the rough.” The staff was professional and active throughout the entire process including assisting with various “closing” nuances specific to California. The team was engaged, professional, and ensured a smooth transaction. I only wish they had offices in other states we do business in.

Linda A. Humes

SELLER

Justin Myers is one of the most knowledgable people when it comes to sales and marketing skills.

My business partner, Dale Johnson and I had nothing but exceptionally fine dealings with him and with Atlas Hospitality Group over the past year. All deadlines were met. Changes were carried out quickly and professionally. He is focused, responsible and enthusiastic. We were more than pleased with his broad experience and with our outcome.

Charles D. McDermid

MANAGING MEMBER

Justin Myers at Atlas Hospitality brokered our sale of the Holiday Inn Express & Suites in El Dorado Hills, California earlier this month. We were very pleased with Justin and his ability to navigate this transaction through rather complex circumstances to the satisfaction of all parties involved – the buyer, the seller, and the 1031 tax exchange. It was a win-win-win for everyone.

Atlas in the press

Native American casino hotels are doing well in California

by advertising April 4, 202570 Gambling is an incredibly popular pastime in California, with many punters either using online casinos or visiting their brick-and-mortar counterparts to feel the thrill of the game. As such, the state is a prime location for casino hotels, with many of these institutions regularly welcoming gamblers from across the globe. Although general hotels opening up across the state of California in 2024 did not do as ...
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Bay Area hotel market languishes far below pre-COVID levels

Downtown San Jose shows recent strength in hopeful indicator By George Avalos | gavalos@bayareanewsgroup.com | Bay Area News Group UPDATED: March 31, 2025 at 7:30 AM PDT SAN JOSE — As Bay Area hotels remain well below the lofty levels of success they had achieved before the onset of lockdowns to combat the spread of COVID-19, some lodging hubs in downtown San Jose are showing signs of a comeback. These trends are visible in key ...
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Laguna Hills hotel sells for $17 million

121-room lodge bought by Lake Forest hospitality firm By Parimal M. Rohit | March 17, 2025 A 121-room hotel that offered discounted rates for victims of January’s fires in Pacific Palisades and Altadena was sold for nearly $17 million, or $140,083 per room, according to CoStar data. Laguna Hills Lodge, the independently branded economy class hotel that was built in 1968, was bought by Lake Forest-based Haley Hospitality Enterprises LLC. ...
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